Section 1 of 1Key CriteriaTap a card to tick it off as you talk it through with the customer.0 of 9 covered01Purpose/UsageConsider the primary purpose of the vehicle. Are they looking for a daily commuter, a family car, an off-road vehicle, or something else? The intended use can influence the type and size of the vehicle you suggest.Mark covered02Size and SpaceAssess the size of the vehicle based on customer needs. If they have a family, they might need a larger vehicle with ample seating and cargo space. Alternatively, if they live in a city with limited parking, a smaller car may be more practical.Mark covered03Safety FeaturesConsumers will check for safety features such as airbags, anti-lock brakes, traction control, stability control, and advanced driver assistance systems (ADAS). Safety ratings from organizations like Euro NCAP.Mark covered04Reliability and Maintenance CostsBrands with a reputation for reliability like Toyota may have lower long-term maintenance costs.Mark covered05Technology and FeaturesThey will evaluate the technology and features offered by the vehicle. This may include infotainment systems, connectivity, navigation, advanced safety features, and more.Mark covered06Environmental ImpactIf environmental concerns are important to the client, consider the vehicle's fuel efficiency and emissions.Mark covered07BudgetDetermine how much the customer is willing to spend on a vehicle, both upfront and in ongoing expenses such as fuel, insurance, maintenance, and repairs.Mark covered08Fuel EfficiencyConsider the fuel efficiency of the vehicle, especially if they have a long daily commute, or are intending to use the vehicle for long distance travel and overlanding. Fuel costs can significantly impact the overall cost of ownership.Mark covered09Resale ValueConsider the resale value of the vehicle. Some brands like Toyota tend to hold their value better than others, which can be important if the customer plans to sell or trade in the vehicle in the future.Mark coveredChoosing a Vehicle — supporting imageryPrevious sectionKey Criteria